Arcadia - Topshop

We have worked on a project basis for this client, creating campaigns to support specific brands such as Topman or relaunch existing stores within the portfolio.

One example of our work was the relaunch of their renovated flagship store in Oxford Circus, London. Our response to the brief was to design a month long calendar of events to position Topshop as the hottest style location in London.

We attracted top bands and TV personalities to appear in-store, supported by a series of daily iconic special events, promotions and competitions. At the same time we negotiated extensive national coverage in the lifestyle and mainstream press to stimulate maximum awareness.

The result was record sales on the opening day, with the pattern continuing to reflect an increase in footfall and sales right through to Christmas.

“Hammond created an eclectic campaign that went well beyond the initial brief. On a relatively small budget, they managed to persuade celebrities and personalities to support the relaunch in an exciting and imaginative way that had instant appeal with our core customers. More importantly, the campaign delivered substantial commercial results for us.”
Louise Brassey, Head of PR and Special Events - Arcadia Group